Grace: elegant, courteous, charming. The stylish specialist doctors at Grace Private commissioned us to create a logo that embodied the special quality of their clinic, where they offer a complete range of women’s health management “from conception through to menopause and everything that happens in between”. Grace: the word is soothing and beautiful. Our brief was to create a logo as visually beautiful as the sound. So we chose a font with unique, stylish curves in colours that are soothing, elegant and sophisticated. Then, we need a little pizzazz…
…a ‘little pizzazz’ to capture Grace Private’s zest for life and commitment to vibrant health for women.
So we extended the spine of the letter ‘a’ into the silhouette of a woman with style, attitude and—yes—grace.
A celebration of femininity.
Our logo and website design reflect Grace Private’s style and ethos. Vibrant women, beautiful colours, graceful curves. A harmonious picture of a special and safe medical space for women, a picture of all that is joyous, fun and lovely about being a woman.