Logo Design for Elizabeth St Social

Hi Ram, I’m now pleased to present my design concepts for E Street Social (or Elizabeth St Social).

Each logo created is approached with the larger brand perspective in mind, how it appears on signage, print, digital media, menus, uniforms and various other applications.

My aim for this particular project was to create a logo or an icon that would reflect the atmosphere and theme of the restaurant. Please see below my designs note for each concept.

Concept 1: Logo Design for Elizabeth St Social

For this first design I focused on the E Street Social name. I like this in that it was minimal and concise and especially when clients are referring it’s easier to pronounce. I have used the negative space with dining elements to create the ‘e’ icon. It’s minimal and memorable. The colours are intentionally bright and punchy as per the brief and have included the simple rhyming tagline of Good . Mood . Food.

Concept 2: Logo Design for Elizabeth St Social

For this 2nd design, i’ve taken inspiration from the Ibis logo. The idea behind this design was to look fun yet professional. The venue had to appeal to families but also business people around the restaurant.

Concept 3: Logo Design for Elizabeth St Social

This design is one that I quite like. The basis of creating an icon that could represent the name ES but also reflect the social element.

Concept 4: Logo Design for Elizabeth St Social

This 4th design (bonus concept 1), is an interesting design that is created from 2 E’s. The letters form the ‘S’ within the negative space in the middle. It has a sense of movement and almost look like a top view of lanes or streets.

Concept 5: Logo Design for Elizabeth St Social

The final bonus proposed concept works within a circular emblem. The focus on the E and the Good Food, Good Mood theme.

In Summary…

I hope you like the designs so far, and the ideas that formed them. Each concept have been rendered and mocked on various surfaces to give you a perspective of how each will look when applied. Once you have viewed the designs, please send your feedback to [email protected]. We will continue the conversation via email. I look forward to hearing from you soon.

Regards,
Daniel Sim

PS: Please note that all copyright and ownership of presented designs and ideas remains the property of Daniel Sim until the final payment is confirmed for project. They are not to be distributed or displayed publicly without prior permission. Failure to comply will result in a breach of copyright.