Designing logos can be a difficult task. You want it to stand out, but still be really simple. This clever designer designed very simple logos with hidden messages inside them that have a deeper meaning.

Today, we’re going to cover 20 logo with hidden messages. Some may have seen these more before, but hopefully you will enjoy these as well.


The Amazon logo is an extremely simple logo that has an arrow. This just looks like a smile, but the arrow actually points from a to z, which means that Amazon sells everything from a to z. On top of that, there is a smile on the customer’s face when they buy something.


When you look at the logo of Goodwill, it’s a person smiling at another person, probably someone who just donated their clothes and got them a bargain. The letter ‘g’ in goodwill has the same person who is smiling in the first letter of the logo.


LG’s logo is clever in a way that no one could guess; LG’s winking smiley face actually spells the letter L.


Pinterest is my favorite social media platform. It is always full of new ideas and trends that I can use. When it comes to the Pinterest logo, most people see just the letter “P”. But if you really zoom in, you will see that the letter actually resembles a pin which was designed intentionally by Michael Deal, the designer. He said that he tried to keep it as simple as possible but liked how well it reminded him of a map pin so he decided to stick with it.


Next up, we have Toyota. This one is definitely one of the coolest of them all, and if it hasn’t received some kind of award already, well, it definitely deserves one. If you didn’t already know, the Toyota logo has the entire word “Toyota” written in it! Here’s a diagram to explain it better.”


BMW just updated their logo, and it looks amazing. This change to their brand showcases the raison d’être for the company (flying), as seen in their logo- a propeller in motion and split between blue, representing the sky, and white, representing spinning blades.

Baskin Robbins

You might think that the Baskin Robbins logo just contains an “BR” above the name. However, if you take another look, you will see that there is a pink number 31 as well. This is a reference to their original and iconic 31 flavors.


The Chick-fil-A’s logo incorporates a chicken into the C.


The logo for eighty20 is a binary sequence with blue squares representing 1’s, and grey squares representing 0’s. The first part represents eighty, and the second part represents twenty.


The F1 logo consists of a negative space in the middle, which creates a 1.

Facebook Places

Facebook Places is a geolocation product for Facebook. Now take a closer look at their logo and you will see that there is 4 which is inside an unbroken square like Foursquare’s. Facebook may have capitalized the four to make it seem more similar to the Foursquare logo.


The FedEx logo looks like just a text-based logo, but if you take a second look between the E and the X, you will see a thin arrow that represents the speed of their deliveries.

Milwaukee Brewers

The Milwaukee Brewers logo is just a ball in a catchers mitt, but if you look more carefully, you will see the M and B from the team’s initials.

Museum of London

The Museum of London logo may look modern, but it actually takes into account the evolution of the city over time.


A peacock can be seen in the logo at the top. This is to represent NBC’s mission of looking forward and not back. The word “forward” is prominently featured, which also associates with the symbol.

Northwest Airlines

The old Northwest Airlines logo may seem like a simple design, but if you take a closer look, the symbol on the left actually represents both N and W and because it is within a circle it also represents a compass pointing northwest.

Piano Forest

The Piano Forest logo looks like a text logo with trees, but on closer inspection it’s actually keys to a piano.


There is a hidden image of a bear in the Matterhorn mountain that the Toblerone logo is based on.


Tostitos’s logo includes two people sharing a chip, which conveys an idea of people connecting with each other over a bowl of chips.

Treacy Shoes

The Treacy Shoes logo has a cute shoe when you look between the t and s.


It can take a long time to make a good logo – but that doesn’t mean that you have to do so. Sometimes, ideas just come to the forefront and you can easily see them clear as day. If you are looking for a professional logo designer, you can directly message us. Check out these logos with hidden messages for inspiration and be sure to let me know if I missed any other big ones made with a hidden message! Until next time, stay creative, folks!