How to convey trust and care via design

Your Medical Practice How to convey trust and care via design Possibly the single most important emotion your patients can feel when thinking of you as a medical practitioner is trust. Trust that you’ll care for them. Trust that you’ll provide the best advice, that...

Persuasion Techniques of Colour in Logo Design

Persuasion Techniques of Colour in Logo Design   “It’s green.” “No, it’s blue.” “Are you colour blind?”   If you’ve ever participated in that kind of conversation, you’ll know that colour is indeed in the eye – and the brain – of the beholder. We all see...