We’re passionate about simplicity in logo designs. Because we know how shapes and colour affect mood, we use a palette of colours and shapes particularly well-suited for each respective logos. This is evident in all of our work. Effective branding of your business starts with creating a strong visual identity system. Your logo is the focal point of your business’ visual identity. Your logo is your signature. It communicates who you are and is essential to effective and efficient marketing.
A powerful logo identifies your business in all forms of online and offline visual communications. This includes signage, stationery, business cards, invoices, advertising, the Internet and collateral materials. Because it’s the core of your visual identity system, it should be used consistently across all communication platforms to enhance your brand’s recognition and never altered in any way. Whether you’re a Charlotte business that’s a startup or an established brand that needs a refresh, talk to us about.
A few of our featured clients.
The brand representation consists of three kinds of information
Its name, its appearance and other concrete characteristics about the brand.
Either direct or indirect from word-of-mouth or other sources.
The positive or negative feelings a person gets when the brain formulates a brand representation.
Uniquely You – Benefits
Whether locally in Charlotte, Australia-wide or internationally,
we’ll ensure your brand stands out!
Marked for Recognition
A powerful brand message is clear, concise, descriptive and compelling. A brand identity creates visuals that the client learns to associate with your business. My aim as your designer is to make you memorable. The more your brand identity is seen, the better your chances of potential customers
Gorgeous, uncluttered, applications
Keeping your logo design clean, concise and minimal allows for a wider range of application. This results in a strategically sound investment. Marketing and social reach will generate more revenue for what you sell. All components in your brand-building process depend on our arming you with a winning brand personality.
First impressions last in business, the old adage, cheap is more expensive often stands true. You might save a small amount of money initially using cheaper and possibly less experienced designers, but in the long run you could be spending thousands and sometimes millions of dollars to reinvent the face of your company when you consider marketing and promotional costs.
Refresh Your Brand, Refire your team and organisation
Savvy business owners and entrepreneurs understand the importance of building momentum. Sometimes a new logo and branding can trigger or activate a much needed boost in morale and culture of an organisation. We’ve often found a fresh new image often clarifies the vision and core values of your company.
Delivering exceptional logo design services
to Charlotte businesses for over 20 years.
100% SATISFACTION GUARANTEE
ON OUR LOGO DESIGNS
USE OF COLOUR IN LOGOS
Colour is a powerful driver in influencing positive brand associations, because colour can trigger physiological and psychological reactions in the majority of observers. Colour can subtly influence customers or activate an emotional response in passive visitors. We know that people can make snap like-dislike buying decisions within the first 90 seconds of the first encounter. Logo design colour is integral to your brand’s personality. We use colour, not based on preference, but to seamlessly align your brand’s personality with the intended brand associations we want to communicate.
LOGO DESIGN AESTHETICS
Colour is one major component used to express your brand’s personality via your logo. Shape aesthetics and logo structure is equally important. Shape aesthetics refers to the four dimensions we use to regulate shape when expressing your brand’s personality: • Angularity : sharp, abrupt angles to denote the masculine; soft and continuous curves to denote the movement or a sense of femininity • Symmetry : the visual preference for shapes that have balance • Proportionality : the visual preference for shapes that are proportionately harmonious • Size : focusing on the idea of balance with each component complimenting the whole.
An Award-Winning Logo Design Agency
for small, medium businesses, personal brands and major events in Charlotte.
1. From Discovery to Display
As with all our Charlotte clients, we will work with you personally and generously share our expertise in creating graphics, colours, symbols that truly reflect the image you want to communicate about your business. We will use your input through dedicated discovery session to create a distinctively company logo that instantly communicates the service you give or product you provide, promptly and affordably.
4. Fixed fee logo packages
We have fantastic fixed fee packages designed for small businesses with limited budgets right through to ongoing stand-out professional design services on an affordable monthly fee.
2. 20 years Experience
Over after 20 years in this dynamic industry, we work within a boutique approach and pricing model that is designed for today’s fluid market. Our clients range from start-ups, NGOs, non-profits through to government and global companies, across a variety of industries, including healthcare, education, retail, hospitality, finance and food and beverage.
5. Starting A New Business?
Every startup faces unique challenges. We tailor our approach to meet the needs of each new venture. We have helped hundreds of new businesses express their vision seamlessly through our expertise in graphic and logo design. We are passionate in journeying with you from the exciting launch and through the various seasons of your business. Take advantage of our free 15 minute phone consultation today.
3. Local and international knowledge
We believe that great design are not bound by borders or language. We have worked to develop creative solutions for a wide range of clients, from start-ups to established global companies across the globe. Click here to view more of our logo designs.
We’re about forging relationships, our team is close knit and that’s how we’ll work with you. We love to work with clients who appreciate the essence of craftsmanship and out of the box thinking.