Logo Design for A Whole New Woman

Hi Sarah, I’m now pleased and proud to present my design concepts for your new logo.

Each logo created is approached with the larger brand perspective in mind, how it appears on signage, print, digital media, advertising, booklets and various other applications.

My aim for this particular project was to create a logo or an icon that would reflect a strong yet feminine look. One that could be used on clothing or products. Personal yet professional.

Concept 1: Logo Design for A Whole New Woman

For this first design my idea was to refine what you have provided to me. I wanted to keep the overall design as simple and clean as possible yet having that sense of movement and dynamics.

I felt the handwritten script on the ‘new’ provided extra emphasis on change and fresh perspectives. The script also provided a very personal touch to the brand.

Concept 2: Logo Design for A Whole New Woman

This is an alternative layout to the above concept. This will look great on certain products and especially the cups / mugs.

Concept 3: Logo Design for A Whole New Woman

This design is one that I really like too… (I actually like all of them). This idea revolves around the ‘W’ within the name. I like this as it’s about movement, change, wholesomeness and at the heart of it all love / passion.

Concept 4: Logo Design for A Whole New Woman

This is a slightly stronger look. My idea was to create an iconic crest or emblem with the butterfly using 2 abstract ‘W’s. The idea of the butterfly talks about change  or metamorphosis. I like circles in that it provides a very complete idea.

Concept 5: Logo Design for A Whole New Woman

This 5th and bonus concept works with a similar line of thought of #1 except with a softer and more flowy ‘New’.

In Summary…

I hope you like the designs so far, and the ideas that formed them. Each concept have been rendered and mocked on various surfaces to give you a perspective of how each will look when applied. Once you have viewed the designs, please send your feedback to [email protected]. We will continue the conversation via email. I look forward to hearing from you soon.
Regards,
Daniel Sim
PS: Please note that all copyright and ownership of presented designs and ideas remains the property of Daniel Sim until the final payment is confirmed for project. They are not to be distributed or displayed publicly without prior permission. Failure to comply will result in a breach of copyright.