Logo Design for Armour Archery

Armour Archery is a new adventure, lifestyle, sporting brand revolving around the discipline of Archery.

Each logo created is approached with the larger brand perspective in mind, how it appears on signage, print, digital media, uniforms and various other applications.

My aim for this particular project was to create a logo or an icon that would reflect a high level of proficiency but yet still approachable and meaningful.

Concept 1A: Logo Design for Armour Archery

The broadhead, A icon includes a silhouette of the Rhino’s horns. The idea of the Rhino having a thick armour, outdoors, sharpness of the horns. The icon needs to be simple and easily applicable across the various products. 

Concept 1B: Logo Design for Armour Archery

Concept 1C: Logo Design for Armour Archery

Concept 1D: Logo Design for Armour Archery

Concept 1E: Logo Design for Armour Archery

Concept 1F: Logo Design for Armour Archery

Concept 2: Logo Design for Armour Archery

Abstract hunting broadhead with the ‘AA’, more of a hunting, aggressive and edgy look as oppose to the adventure, lifestyle, outdoors feel of the first option.

In Summary…

I hope you like the designs so far, and the ideas that formed them. Each concept have been rendered and mocked on various surfaces to give you a perspective of how each will look when applied. Once you have viewed the designs, please send your feedback to [email protected]. We will continue the conversation via email. I look forward to hearing from you soon.
Regards,
Daniel Sim
PS: Please note that all copyright and ownership of presented designs and ideas remains the property of Daniel Sim until the final payment is confirmed for project. They are not to be distributed or displayed publicly without prior permission. Failure to comply will result in a breach of copyright.