Logo Design for Strata Fuel
Hi Ryan, I'm now pleased to present logo design concepts for Strata Fuel.
This collection focuses on refining and modernising the original branding direction while retaining the strong industrial identity already established within the Strata Fuel name. Across each concept, the goal has been to create branding that feels tough, premium and performance-driven while remaining clean and highly adaptable across packaging, mine sites, vehicles, uniforms, signage and digital media.
Concept 1: Logo Design for Strata Fuel
This concept places the icon directly beside the wordmark, creating a clean and balanced horizontal layout. The updated typography feels more modern and premium while still retaining a strong industrial edge. I’ve also refined the tagline into the more concise “Australian Made Performance,” helping the overall branding feel stronger and easier to apply across products, packaging and merchandise. The layout is clean, scalable and highly versatile across different branding applications.
Concept 2A: Logo Design for Strata Fuel
This direction stays closest to the original branding supplied, but with a more refined execution through updated typography, spacing and colour balance. The stronger contrast between the charcoal, silver and orange tones creates a more premium and energetic feel while still maintaining that rugged industrial identity. The upgraded typeface gives the brand a more confident and performance-oriented appearance suited to both industrial worksites and future retail expansion.
Concept 2B: Logo Design for Strata Fuel
This concept introduces a more open landscape composition, positioning the icon separately from the typography to create a stronger sense of flexibility and movement. The extended spacing and layout allow the branding to breathe while still feeling bold and recognisable. The orange highlight beneath “Fuel” subtly reinforces speed, energy and performance, giving the design a sport-performance edge while maintaining the industrial feel.
Concept 3: Logo Design for Strata Fuel
This stacked variation creates a stronger badge-style identity with the icon sitting above the wordmark. The arrangement works particularly well for packaging, apparel, stickers, social media and profile applications where a more compact layout is needed. The standalone icon becomes more prominent in this direction, helping build long-term brand recognition while keeping the overall identity clean, modern and highly memorable.
In Summary...
I hope you like the designs so far, and the ideas that formed them. Each concept have been rendered and mocked on various surfaces to give you a perspective of how each will look when applied. Once you have viewed the designs, please send your feedback to [email protected]. We will continue the conversation via email. I look forward to hearing from you soon.
Regards,
Daniel Sim
PS: Please note that all copyright and ownership of presented designs and ideas remains the property of Daniel Sim until the final payment is confirmed for project. They are not to be distributed or displayed publicly without prior permission. Failure to comply will result in a breach of copyright.