Logo Design for TruBlu Transport Group
These concepts build on the existing TruBlu identity, exploring a range of refinements while maintaining the brand recognition already established. The primary focus has been on creating a more cohesive and intentional wordmark by refining the typography so the letterforms share consistent proportions, weight and spacing throughout. Rather than relying on the oversized T and B seen in the current logo, each letter contributes equally to a balanced, professional identity.
Across the concepts, I've explored subtle graphic elements inspired by the idea of transport, movement and the journey from origin to destination. The flowing forms represent pathways, connected routes and forward momentum without becoming overly literal, creating a visual language that feels modern, confident and appropriate for a transport business. Some directions remain very close to the existing identity, while others introduce new graphic opportunities that could become recognisable brand assets across vehicles, signage and digital platforms.
At this stage, the intention is to review the overall direction rather than finalise colours or applications. The staging shown throughout is purely for context, allowing you to visualise how each concept could translate across different brand touchpoints before moving into the refinement phase.
Concept 1: Logo Design for TruBlu Transport Group
Concept 2: Logo Design for TruBlu Transport Group
Concept 3: Logo Design for TruBlu Transport Group
Concept 4: Logo Design for TruBlu Transport Group
Concept 5: Logo Design for TruBlu Transport Group
Concept 6: Logo Design for TruBlu Transport Group
Concept 7: Logo Design for TruBlu Transport Group
In Summary...
I hope you like the designs so far, and the ideas that formed them.
I look forward to hearing from you soon.
Regards,
Daniel Sim
PS: Please note that all copyright and ownership of presented designs and ideas remains the property of Daniel Sim until the final payment is confirmed for project. They are not to be distributed or displayed publicly without prior permission. Failure to comply will result in a breach of copyright.