I've refined the direction for Lectro Performance Horses by shifting the focus more towards the Lectro name itself, creating stronger and more distinctive wordmarks that can become the hero of the brand.

Rather than relying heavily on traditional horse imagery, these revisions explore cleaner, more memorable identities that can be applied consistently across all touchpoints, whether that's social media, signage, apparel, vehicles or future merchandise.

The intention is to build a brand that feels established, premium and instantly recognisable, while still retaining subtle references to the equine industry where appropriate.

I've also intentionally reduced the amount of supporting text within some concepts, as "Performance Horses" can easily be introduced as a secondary tagline later, allowing the Lectro name to take centre stage and build stronger brand recognition over time.

Each concept explores a slightly different balance between heritage, modern simplicity and stud-farm prestige, so I'd love to hear which direction resonates with you most and which one you feel best represents the future of Lectro.