Hi Joe, Matthew, I’m now pleased to present my design concepts for your new logo.

Each logo created is approached with the larger brand perspective in mind, how it appears on signage, print, digital media, menus, uniforms and various other applications.

I’ve created a few more logos, essentially providing you with the Premium level number of options. 

Concept 1: Logo Design for USH Fire And Electrical

For this first design, I wanted to create an icon that was a little more structural and ‘systems’ oriented. The icon is a series of blocks / components that make up the USH. It’s angled to look like a protective barrier or wall (safety).

Concept 2: Logo Design for USH Fire And Electrical

Here’s a design that keeps to the same design language as the parent logo. I like this in that it changes the ‘S’ to an abstract flame in between the barriers (contained fire).

Concept 3: Logo Design for USH Fire And Electrical

Here’s another icon based on the combined USH lettering. You’ll see elements of the U, S and H with the orange component acting as a separator or barrier.

Concept 4: Logo Design for USH Fire And Electrical

This 4th design I think will work well as a subsidiary logo for this department as it follows the same styling as the USH Turf icon, but this time with the flame.

In Summary…

I hope you like the designs so far, and the ideas that formed them. Each concept have been rendered and mocked on various surfaces to give you a perspective of how each will look when applied. Once you have viewed the designs, please send your feedback to [email protected]. We will continue the conversation via email. I look forward to hearing from you soon.
Regards,
Daniel Sim
PS: Please note that all copyright and ownership of presented designs and ideas remains the property of Daniel Sim until the final payment is confirmed for project. They are not to be distributed or displayed publicly without prior permission. Failure to comply will result in a breach of copyright.