We’re passionate about simplicity in logo designs. Because we know how shapes and colour affect mood, we use a palette of colours and shapes particularly well-suited for each respective logos. This is evident in all of our work. Effective branding of your business starts with creating a strong visual identity system. Your logo is the focal point of your business’ visual identity. Your logo is your signature. It communicates who you are and is essential to effective and efficient marketing.
A powerful logo identifies your business in all forms of online and offline visual communications. This includes signage, stationery, business cards, invoices, advertising, the Internet and collateral materials. Because it’s the core of your visual identity system, it should be used consistently across all communication platforms to enhance your brand’s recognition and never altered in any way. Whether you’re a Melbourne business that’s a startup or an established brand that needs a refresh, talk to us about
The brand representation consists of three kinds of information
Its name, its appearance and other concrete characteristics about the brand.
Either direct or indirect from word-of-mouth or other sources.
The positive or negative feelings a person gets when the brain formulates a brand representation.
Uniquely You – Benefits
Whether locally in Melbourne, Australia-wide or internationally.
We’ll ensure your brand stands out!
Marked for Recognition
A powerful brand message is clear, concise, descriptive and compelling. A brand identity creates visuals that the client learns to associate with your business. My aim as your designer is to make you memorable. The more your brand identity is seen, the better your chances of potential customers
Gorgeous, uncluttered, applications
Keeping your logo design clean, concise and minimal allows for a wider range of application. This results in a strategically sound investment. Marketing and social reach will generate more revenue for what you sell. All components in your brand-building process depend on our arming you with a winning brand personality.
First impressions last in business, the old adage, cheap is more expensive often stands true. You might save a small amount of money initially using cheaper and possibly less experienced designers, but in the long run you could be spending thousands and sometimes millions of dollars to reinvent the face of your company when you consider marketing and promotional costs.
Refresh Your Brand, Refire your team and organisation
Savvy business owners and entrepreneurs understand the importance of building momentum. Sometimes a new logo and branding can trigger or activate a much needed boost in morale and culture of an organisation. We’ve often found a fresh new image often clarifies the vision and core values of your company.
Delivering exceptional logo design services
to Melbourne businesses for over 20 years.
100% SATISFACTION GUARANTEE
ON OUR LOGO DESIGNS
USE OF COLOUR IN LOGOS
Colour is a powerful driver in influencing positive brand associations, because colour can trigger physiological and psychological reactions in the majority of observers. Colour can subtly influence customers or activate an emotional response in passive visitors. We know that people can make snap like-dislike buying decisions within the first 90 seconds of the first encounter. Logo design colour is integral to your brand’s personality. We use colour, not based on preference, but to seamlessly align your brand’s personality with the intended brand associations we want to communicate.
LOGO DESIGN AESTHETICS
Colour is one major component used to express your brand’s personality via your logo. Shape aesthetics and logo structure is equally important. Shape aesthetics refers to the four dimensions we use to regulate shape when expressing your brand’s personality: • Angularity : sharp, abrupt angles to denote the masculine; soft and continuous curves to denote the movement or a sense of femininity • Symmetry : the visual preference for shapes that have balance • Proportionality : the visual preference for shapes that are proportionately harmonious • Size : focusing on the idea of balance with each component complimenting the whole.
An Award-Winning Logo Design Agency
for small, medium businesses, personal brands and major events in Melbourne.
1. From Discovery to Display
As with all our Melbourne clients, we will work with you personally and generously share our expertise in creating graphics, colours, symbols that truly reflect the image you want to communicate about your business. We will use your input through dedicated discovery session to create a distinctive company logo that instantly communicates the service you give or product you provide, promptly and affordably.
4. Fixed fee logo packages
We have fantastic fixed fee packages designed for small businesses with limited budgets right through to ongoing stand-out professional design services on an affordable monthly fee.
2. 20 years Experience
Over after 20 years in this dynamic industry, we work within a boutique approach and pricing model that is designed for today’s fluid market. Our clients range from start-ups, NGOs, non-profits through to government and global companies, across a variety of industries, including healthcare, education, retail, hospitality, finance and food and beverage.
5. Starting A New Business?
Every startup faces unique challenges. We tailor our approach to meet the needs of each new venture. We have helped hundreds of new businesses express their vision seamlessly through our expertise in graphic and logo design. We are passionate in journeying with you from the exciting launch and through the various seasons of your business. Take advantage of our free 15 minute phone consultation today.
3. Local and international knowledge
We believe that great design are not bound by borders or language. We have worked to develop creative solutions for a wide range of clients, from start-ups to established global companies across the globe. Click here to view more of our logo designs.
We’re about forging relationships, our team is close knit and that’s how we’ll work with you. We love to work with clients who appreciate the essence of craftsmanship and out of the box thinking.
Companies We Have Worked With
Daniel assisted us in creating...
Insider TV creates original, insightful and entertaining travel content to the people across the globe with a monthly audience reach of over 14 million on varying platforms and devices. It was important for our logo design to work across the various applications and variations. Thank you Daniel for your communication and thought into our design.
Daniel Barry - Founder & Director, Insider TV
ANZAOMS has used the services of Daniel Sim Design...
over the last year to design a range of options for a new and modern logo for our Professional Association. ANZAOMS were keen to engage our Members in the process and Daniel was extremely helpful with a design brief and Member survey, obtaining maximum Member input into the process. The result is outstanding and we are very happy with our new branding. Daniel was at all times extremely responsive, very cost effective and has been very patient throughout the process. We would absolutely recommend Daniel Sim to others seeking logo design development or refresh.
Belinda Mellowes - Executive Officer | ANZAOMS
The Australian and New Zealand Association of Oral and Maxillofacial Surgeons
Daniel Sim web design was recommended to me by a friend...
Who’s webpage impressed me with great design and professionalism. Daniel set up my page and again he included great features and good understanding how to present the business well. Through the years he helped updating the page which was very helpful also in regards to the google ranking. I can really recommend him.
Dr Harald Puhalla - Bariatic, Hepato-pacreato, Biliary, Upper Gastrointestinal General Surgeon
Having many options out there these days...
available for website, logo and brand design, we were delighted to have arrived at working with Daniel Sim Design for our project. DSD created a beautiful brand design for us including logos, websites pages, stationary etc which has had great feedback from patients and other doctors alike. We opted for the platinum package which I recommend. I would encourage anyone or any business who is seeking exquisite brand design coupled with a very professional service to contact DSD as you will not be disappointed.
Dr Suzanne Ma - Bariatric and General Surgical Specialist
Daniel is extremely professional, experienced and creative...
Karen - Niche Property Management
He was warm and friendly and expressed a genuine enthusiasm...
From the very first point of communication Daniel stood apart from other designers I had contacted. He was warm and friendly and expressed a genuine enthusiasm and interest in my work along with his initial vision for a brand identity. As an artist, I naturally had creative ideas of my own, but Daniel brought my ideas to life, exceeding all expectations with his impressive and beautiful work. He patiently allowed me to express all my thoughts and then directed my thinking towards a clean, eye-catching logo and somehow captured my personality within it, which was true genius seeing as he had never met me. I consider myself privileged to have worked with Daniel and cannot recommend him highly enough.
Alexis Atkins - Alexis Atkins
...logo was very vibrant in colour and eye catching, resulting in numerous enquiries...
Daniel Sim Design has assisted in the logo development for Sieverts Radiation Protection Consultancy. The logo was very vibrant in colour and eye catching, resulting in numerous enquiries and consultancy work for us. We at Sieverts Consultancy find that Daniel Sim Design quality of service was of a high standard and would highly recommend to all businesses.
William Tan - Manager of Health Physics, Sieverts Radiation Protection Consultancy
Daniel Sim designed the RSL...
Daniel Sim designed the RSL Commemorative Medallion, celebrating the signing of the armistice which brought World War One to an end. We were impressed with their level of involvement in the process, their need to understand the requirement and their attention to detail. Their advice was invaluable. Of course, the proof is in the pudding as they say. Copies of this medallion now reside in Buckingham Palace, the Governor General's residence and one has been placed in the collection of the Australian War Memorial. Thank you Daniel Sim Design.
Hugh Polson - Sunnybank RSL