Hi Graeme, Maree and Hilary, I’m now pleased to present my design concepts for Health Pathway.
Each logo created is approached with the larger brand perspective in mind, how it appears on signage, print, digital media, menus, uniforms and various other applications.
My aim for this particular project was to create a logo or an icon that would be clean, simple in nature and meaningful.
For this first design my idea was to create the HP icon giving a sense of the path and the medical cross within the centre of the design.
I’ve provided this in various options, how it looks as an app icon and framed vertically.
Design 2 is another design that works with the HP initials. The lines are and angles are intentional to give a sense of movement and direction.