Beauty Through Simplicity.
Creating minimal, meaningful logo designs.
Building A Brand Starts With your Logo Design
If you talk to average consumers, it becomes readily evident that the idea of a brand is a vague concept. Fact is, most people do not think about brands as defined constructs. Rather, they associate brands with mental images, sounds, feelings, personal experiences, and/or derived knowledge. Based on new learning about how the brain warehouses brand associations, we now know that when a person thinks about a brand, the brain formulates a brand representation.
A Few of the Designs We've Created for Our Clients
Take a look at what our design team is capable of. Enjoy!
The brand representation consists of three kinds of information
Its name, its appearance and other concrete characteristics about the brand.
Either direct or indirect from word-of-mouth or other sources.
The positive or negative feelings a person gets when the brain formulates a brand representation.
We start the process of establishing a winning brand ID for your business by using persuasion techniques to create a company logo.
We cannot overstate the importance of having each part of your logo work together to achieve the intended persuasive effect. The combined components – what we call trade dress, include the shape and colour of each element and the grouping arrangement. You’ve no doubt observed that prominent multinationals use trade dress in their logos to eliminate the need for words. We, likewise, believe ideal trade dress should be free-standing with words being optional. When creating logos, we are not content until we know we’ve created a logo that enables your brand to short-circuit the cognitive brand-screening process consumers naturally undertake when making a buying decision to become a top-contender for being bought.
Driving Brand Recall
We also know that rapid and favourable activations of brand representations have a powerful influence on consumer buying decisions.
The process of building a brand is all about striving to trigger rapid and favourable activations of brand representations in minds of prospects and customers when making buying decisions. Savvy businesses do this by delivering superior experiences that elicit positive emotional responses at all touchpoints where customers and prospects come into contact with the business. The process starts with establishing a winning brand identity – arming customers and prospects with knowledge about the brand, which is uniquely different, engaging and unforgettable. That’s where Daniel Sim Design comes in. We know all other building blocks in building a brand that come after establishing a brand ID will likely fail without the brand ID providing the robust foundation to support future brand campaigns. Consumers rarely maintain brand associations for instant recall. They’re usually inventoried in consumer memories for recall as needed. The brand is the embodied cognition of your product or service. It’s task is facilitate rapid brand recall clothed in the visceral perception of trust.
Brand trust is vital, because consumers make most routine buying decisions based on incomplete information. They rely on your brand ID as a reliable proxy for information. Strong brands are perceived as trustworthy purchases. They eliminate the need to make completely informed buying decisions. By eliminating the hassles of going through the due-diligence process every time a buying decision is made, consumers readily pay more for what you sell. As such, establishing a winning brand is a strategically sound investment. You will generate more revenue for what you sell. That’s precisely why we’re passionate about our mission. All other components in your brand-building process depend on our arming you with a winning brand personality.
Companies We Have Worked With
Driving Brand Recall
Daniel Sim Design uses the identical trust-based persuasion strategies to establish your brand ID as used in winning branded advertising campaigns. The process is captured as:
“A trustworthy source sends a message by way of a channel that delivers the message to a receiver.”
Your business is the trustworthy source. The message is the value proposition – the promised customer benefit that you communicate across all of your communication channels. The message is trustworthy, because it originated from a trustworthy source – your business. The communication channel in this instance is your brand ID – the first of many touchpoints in the brand-building process along the persuasion continuum. We strive to establish a brand ID, which communicates that your business is a trustworthy source with a trustworthy message that’s intuitively manifest – even to your competitors – by the design, shape and colour elements we integrate into your logo and other components of your brand ID, including website design, collateral material, signage and stationery.
USE OF COLOUR
Colour is a powerful driver in influencing favourable brand associations, because colour can trigger physiological and psychological reactions in observers. Colour can soothe skittish customers and animate those near-comatose. We know that people make snap like-dislike decisions about stuff they buy within the first 90 seconds of the first encounter, and 60 to 90 percent is based entirely on colour. Colour is integral to your brand’s personality. We use colour, not based on preference, but to seamlessly align your brand’s personality with the intended brand associations we want to communicate. For example, it’s unlikely we would ever advise using pink in the logo for a sporting equipment client simply because a pink brand personality would elicit inappropriate and unwanted brand associations.
Colour is one major component used to express your brand’s personality via your logo. Shape aesthetics is equally important. Shape aesthetics refers to the four dimensions we use to regulate shape when expressing your brand’s personality: • Angularity : sharp, abrupt angles to denote the masculine; soft and continuous curves to denote the feminine • Symmetry : the visual preference for shapes that have balance • Proportionality : the visual preference for shapes that are proportionately harmonious • Size : the visual preference big imagery
Daniel is extremely professional, experienced and creative...
From my very first communication with Daniel, I was impressed by Daniel's confident, easy, warm manner. He understood exactly what it was I was trying to achieve by getting to know me and my business. Daniel has exceeded my expectations for my company's branding from logo design to stationery and I am ecstatic with the results and have been complimented many times on the colours and design. Daniel is extremely professional, experienced and creative. Nothing was ever a hassle and our communications the entire time have been responsive, clear and open. I’m extremely happy with the result and can’t wait to put Niche in the marketplace. Daniel has added the polish and professionalism that I want reflected throughout my business.
Karen - Niche Property Management
...far beyond our expectations
Daniel and his team we believe went far beyond our expectations, he went to enormous lengths to ensure that our logo for our Cleaning Company was going to look great. His design samples for us were stylish and extremely elegant, you can see he has a great vision. He helps you and guides you to choose a complete design for your company. We are based here in Melbourne and distance was not an issue, he was in contact with us all the way. With plenty of options for us to choose from and with his experience, we are proud to say our logo for our Company was designed by Daniel Sim. A big thank You from our team at Lupa Cleaning Services.
Brendan & Claudia Lloyd - Lupa Cleaning Services
...This company by far exceeded our requirements
After being with the largest franchise company in the real-estate world for many years we looked at branching out on our own. The thought of this was very overwhelming… the Logo is the feel, the look, the strength and the face of your business, by far one of the most important aspects to the look of your business. I had no idea where to start – We had spoken to other companies and they did not have the sharp look we needed. I was referred to Daniel and would say that his approach, service and knowledge put us at ease immediately. We knew that he understood what we wanted and was so efficient to deliver us so many wonderful ideas and advice. Daniel has a great eye for detail and a flair that is very hard to find but the most refreshing aspect of our experience was his patience and professionalism. We have dealt with so many companies over this transition and this company by far exceeded our requirements. Daniel is a must if you a thinking of a new business or a new look for your current business. Thank You so much Daniel!
Kirsty Dutney - Crowne Real Estate
We cannot say enough about Daniel’s creativity...
We can not say enough about Daniel’s creativity. As a small business, we were struggling with how to brand our business with the perfect logo. We came across Daniel through a websearch and were thrilled to work with him on our project. He provided us with a number of great logo choices, one of which was absolutely perfect! He has been fantastic to work with and we will definitely use him for our additional graphic needs in the future!
Jen Chaput - Instant Karma Roses
He was warm and friendly and expressed a genuine enthusiasm...
From the very first point of communication Daniel stood apart from other designers I had contacted. He was warm and friendly and expressed a genuine enthusiasm and interest in my work along with his initial vision for a brand identity. As an artist, I naturally had creative ideas of my own, but Daniel brought my ideas to life, exceeding all expectations with his impressive and beautiful work. He patiently allowed me to express all my thoughts and then directed my thinking towards a clean, eye-catching logo and somehow captured my personality within it, which was true genius seeing as he had never met me. I consider myself privileged to have worked with Daniel and cannot recommend him highly enough.
Alexis Atkins - Alexis Atkins
...much better than we expected and to our utter amazement...
It has been a wonderful experience working with Daniel Sim. Daniel Sim Designs was initially contracted for our corporate logo design, business’ cards and letter heads…as well as envelopes. Daniel came up with various concepts and patiently worked through our requests until we arrived at our final design; a design we were very very pleased with. When Daniel created the artwork for the business card, we were bowled over; it had a wonderful blend of subtlety, colour and content. It was much better than we expected and to our utter amazement, the cards were even better! Following this positive experience, it was only natural that we considered Daniel for the website. Once again he brought out a level of creativity in his work which left us, to put it plainly, dazed. The website speaks for itself…
Udayan Bhanot - Director, iEnergyTech
I highly recommend him to anyone seeking professional design...
Daniel is clearly creatively gifted. A true professional committed to helping businesses portray the right image with innovative design. His design concepts exceeded my imagination. I am very proud of the logo designed for my business. A pleasure to work with. I highly recommend him to anyone seeking professional design for their organisation.
Daniel Irvine - Sovereign Wealth Management
Employing Daniel Sim Designs to create a logo made one aspect a breeze...
Starting up a new business is a tough process. Employing Daniel Sim Designs to create a logo made one aspect a breeze. I was presented with several original and imaginative designs. Choosing just one was the hard part.
Genevieve Faulkner - Lost one Found one
...the logo Daniel designed was creative and elegant...
I chose Daniel for the quality of his logo designs and I was not disappointed. The logo Daniel designed was creative and elegant – perfect for our new corporate image. I highly recommend Daniel Sim Design.
Jane Palmer - Lactation Consultant, Pregnancy Birth and Beyond, Midwife in Private Practice
...used Daniel Sim Design and found their work to be of a top quality...
We have used Dan Sim Design for a number of online project and found their work to be of a top quality. They seem to be leading their industry in the type of work they produce and as such we have continued to use them for our IT design work. I would have no hesitation in recommending Dan Sim Design to anyone looking for fresh funky web design. The only people I would not recommend them to are our competitors.
Tim Alpe - CEO, JUCY Rentals
...logo was very vibrant in colour and eye catching, resulting in numerous enquiries...
Daniel Sim Design has assisted in the logo development for Sieverts Radiation Protection Consultancy. The logo was very vibrant in colour and eye catching, resulting in numerous enquiries and consultancy work for us. We at Sieverts Consultancy find that Daniel Sim Design quality of service was of a high standard and would highly recommend to all businesses.
William Tan - Manager of Health Physics, Sieverts Radiation Protection Consultancy
His talent is limitless...
Finding a designer who shares your esthetic values is paramount to everything when embarking on a design project. I didn’t realize that I would find him all the way on the other side of the world! Thankfully, with the internet, we were able to work together effortlessly. Daniel created the “M2” logo for my pediatric dental practice over four years ago. From the start, we received so many compliments because it was so unique, colorful and fresh. Today, that logo is a brand. I had such a positive experience working with Daniel that I did not hesitate to go to him again with subsequent design projects. His talent is limitless and he is also one of the nicest people I’ve ever had the pleasure of working with. He’s fair, honest, efficient and thorough. I know that we will continue to go to him with our design projects in the future. Why change when everything is great??? Thank you, Daniel, you have been a blessing to our business!
Maria Meliton - M2 Pediatrics
His professionalism was top notched...
Dear Daniel, I just wanted to say that it was a pleasure working with you! I truly appreciate your patience and allowing us to agree on designs that we really LOVE! You did an awesome job! Below are the answers to the questions that you sent to me. I was afraid that the cost would be way out of my budget. Also, I thought that working with someone that was not local would be too hard to communicate i.e. my vision and ideas of how I wanted my logo refresh. I loved his work, his designs and his style. The look of his website was so clean and simple. His professionalism was top notched! Daniel made sure that I was 100% happy with his designs, before he finalized my logo. This was way more than I was contracted to get. Daniel has been very prompt with answering all my questions and fixing everything that I have requested. I was also able to directly contact him via phone…which was a huge plus! I would absolutely recommend Daniel to anyone looking for a professional graphics designer, website designer or logo designer. He has been so professional, understanding, and PATIENT throughout this entire project. Thanks again!
Alys Truong - Rice & Noodles Restaurant
I liked Daniel’s work the BEST...
I had already paid two Web designers in my area (United States) and I wasn’t pleased. And so I Google logo specialist? And after reviewing a few logo designers, I liked Daniel’s work the BEST. But the only reason I was reluctant is because he was so far (Australia) and I was concerned about how well the long distance communication would flow and payment,but not getting what I paid for. BUT TO MY SURPRISE HE AND HIS TEAM WERE AMAZING!!!!! I decided to work with Daniel & team because they were so creative , unique in design, classy…..and I wanted something different. I was soooooo blessed during the whole process. Because he is amazingly patient ..and so easy to work with and I just loooved everything he did. I WAS VERY IMPRESSED. He was a great listener and very professional. I WOULD RECOMMEND HIS DESIGNS TO EVERYONE……HE NEEDS TO BE ON TV…. BECAUSE HE HAS STAR QUALITY :).
Annette Baylor - Effusive Hair Salon